As a business owner you want one thing: what does it cost to have a website built in 2026? The honest answer: it depends on your goal, scope and who you hire. A simple landing page is not a WooCommerce shop with hundreds of products. This guide covers typical price bands, what drives cost, and how to avoid hidden extras.
Price bands in 2026 — a quick overview
In the Dutch market in 2026 you typically see these ranges for professional work:
- €500 – €1,500 — Freelancers or template shops. Limited custom work, slow support, little SEO.
- €1,790 – €4,750 — Landing, Business and Growth at fixed-package studios. Custom design, responsive, SSL, SEO basics and hosting.
- €6,450 – €12,500 — Custom (including identity), Shop (WooCommerce) and Platform with integrations.
- €12,500+ — Extra tools, APIs and enterprise features.
Amocean works with transparent fixed packages. See the websites page or the full price list.
What drives the price of a website?
Not every website is the same. These factors matter most:
Pages and templates. A one-goal landing is cheaper than a site with blog, cases, multiple languages and dynamic sections.
Functionality. Contact forms are standard. Booking, portals, APIs or custom calculators raise scope — and price.
E-commerce. A shop needs product structure, payments (iDEAL via Mollie), stock and conversion work. Budget higher than a brochure site.
Design level. Template + logo swap is affordable. Fully custom design with motion and brand storytelling costs more — and often converts better.
Speed and SEO. Cheap sites often score poorly on PageSpeed. Performance and technical SEO pay back in visibility.
Amocean packages — what you actually get
Our most chosen packages in 2026:
Landing (from €1,790) — Campaigns, launches or starters. One strong landing page, responsive, form, SSL, 1 year hosting and SEO basics. Live in 5–10 working days.
Business (from €2,950) and Growth (from €4,750) — Brands and companies that need more pages, CMS and stronger SEO. Custom design, WhatsApp/Maps, up to 10 pages.
Shop (from €7,950) and Platform (from €12,500) — WooCommerce with iDEAL, or shop plus integrations and dashboards. First year hosting included.
Want a fast indication? Use the project calculator — in 60 seconds you see what your mix costs, including bundle discount if you add video or audio.
Hidden costs to watch
The biggest frustration: costs that were not in the quote. Watch:
Hosting and domain — Some studios charge extra. At Amocean hosting and SSL are in the packages.
Maintenance — Updates, backups, security. After year one: site care from €49/month. Optional SEO care from €225/month.
Content — No copy or photos? Budget extra time or cost.
Revisions beyond the agreement — Clear rounds prevent endless iteration.
Integrations — CRM, accounting or custom APIs are not standard. Discuss up front.
Template vs custom — what fits?
An €800 WordPress template can look tempting. For a brand that wants to grow, the downsides are large: you look like competitor #847, load times are average, expansion gets expensive. Custom does not have to cost €50,000. Fixed packages give custom design inside a predictable budget — what most SMEs need in 2026.
Our approach: build modular so you can grow from landing to full site or shop without starting over.
When should you invest more?
A higher budget is often the smarter choice if:
- You want significantly more leads or revenue via the site within 3 months
- You launch a new brand and need web + video + imagery
- You sell internationally and need languages and payments
- Competitors already have premium sites — a template shop will not help
In those cases a complete brand launch with up to 15% bundle discount pays off.
Conclusion: a realistic budget
For a serious business website in the Netherlands in 2026, €1,790 to €4,750 is a realistic range for most companies (Landing to Growth). A webshop at Amocean starts from €7,950 (Shop) to €12,500 (Platform). Extremely low prices are rarely a good deal — they cost you later in conversion, SEO and rebuilds.
Want to know what your project costs? See our pricing or request a quote. We reply within 48 hours with honest advice.